Rodin Legal, is a New York City law firm that concentrates on assisting physicians and dentists in establishing, expanding, dissolving and defending their practices.
The firm contracted Sharon Klein Graphic Design to develop an out-of-the-box, creative approach to their business card and identity. Its purpose — conveying the message that they are "the ATTORNEY for the healthcare professional."
Our challenge was to develop something unique and attention grabbing, yet professional and directive. We created not only a clever concept for the card, but had it executed perfectly!
The plastic business card has a transparent top that emulates an X-ray. Using a scales of justice photo we created the same look/feeling as a dental or skeletal X-ray.