So excited to be working with Mark Christian on the logo for his new chocolate venture, the Landmark Wild Chocolate Reserve. This organization finds, preserves and exports the wildest chocolate on earth. Landmark harvests pockets of wild beans with exceptional chocolate flavor from the Amazon rain forest — where cacao originated. Sustainable harvesting saves these exceptional beans from extinction and before they disappear.
Our initial brainstorming led us to our target base: gourmands and connoisseurs, the 5% of the chocolate loving public who want the rare and unattainable — adventurers who believe in sustainable economics.
The final design is on the top left and surrounding are some of the runners up.